Eagles announce ‘Tush Push’ partnership with Dude Wipes

The partnership will include an ongoing series of collaborative social content throughout the 2025 NFL season, product sampling at team-hosted events, and post-game radio highlighting the team’s successful Tush Pushes. 

The Tush Push will live on after the Green Bay Packers failed to get the play banned during the spring meetings. To enact the ban, at least 24 of the 32 NFL teams had to approve it, and that didn’t happen after a passionate plea from former Eagles center Jason Kelce. Thirteen of Philadelphia’s 14 2025 opponents voted to ban the short-yardage play, with only the Detroit Lions voting with the Eagles.

Philadelphia’s social media team has been creatively jabbing Green Bay all day by releasing a 26-minute YouTube video showing only Tush Push plays. With the momentum swelling, the organization will profit from the controversy after introducing a dope, black ‘Push On’ t-shirt on their website for under $40.

Philadelphia had Kelce join as a last-minute guest speaker on behalf of owner Jeffrey Lurie. The legendary center is the one person who can speak on health and safety, having run the play during his final two years.

Now, with the regular season opener fast approaching, the Eagles announced a perfect partnership with Dude Wipes.

“DUDE Wipes has built one of the most successful and marketable brands in the industry by combining innovation, creativity, and humor,” said Brian Napoli, Senior Vice President, Corporate Partnerships, Philadelphia Eagles. “We are thrilled to welcome DUDE Wipes as a partner of the Philadelphia Eagles and look forward to having fun with their brand, both on and off the field, this season.”

The partnership will include an ongoing series of collaborative social content throughout the 2025 NFL season, product sampling at team-hosted events, and post-game radio highlighting the team’s successful Tush Pushes. The partnership will kick off ahead of the team’s home opener on Thursday, Sept. 4, against the division rival Dallas Cowboys.

The Eagles came under scrutiny for utilizing a standard quarterback sneak that incorporates lining up two players behind Jalen Hurts, who receives the snap, uses his powerful legs (600-pound squat), with the potential push of his two fellow Eagles from behind, attempts to gain the necessary yardage for a fresh set of downs or a touchdown.

The play has been so incredibly effective for Philadelphia that Hurts finished in a tie for the fifth-most rushing touchdowns (14) in 2024, and he’s halfway to 100 (55 rushing scores) after just four whole years as a starter.