Project 2025 founder called for revolution during PA speech to enact deeply unpopular agenda

Kevin Roberts believes Project 2025 will win over the country’s “moveable middle,” but recent polling suggests that an overwhelming majority of Americans are against their core policy proposals.  

Project 2025 is an ominous sounding 920-page document drafted by dozens of officials in former president Donald Trump’s administration, his transition team and right-wing organizations. 

It aims to win the country’s “moveable middle” by banning abortion, undermining public education, eliminating healthcare protections for tens of millions of Americans and much more if Trump was to win a second term in office.

“The thing that we’re even more excited about, as important as that is, is making sure that we’re talking to the movable middle,” Kevin Roberts, founder of Project 2025 and president of the Heritage Foundation, told a crowd at the Pennsylvania Leadership Conference last April. 

“Our objective at Heritage is to make sure that we’re communicating with those people in a way that not only secures common sense votes in 2024, but helps to build our movement from a movement that’s 50 or 51% of Pennsylvania or America to one that accurately reflects that 60, 65% of Americans agree with us.”

Roberts and Project 2025 gained national notoriety after he went on Steven Bannon’s “War Room” podcast last week and called for a “second American Revolution” to forcefully implement their policy goals.

Roberts threatened that the “second American Revolution” would be bloodless “if the left lets it be.” 

Roberts made similar comments at the Pennsylvania Leadership Conference, which was sponsored by multiple organizations that signed onto Project 2025. 

“You are the unsung heroes of this generation. You are the unsung heroes, the people, the men and women who are in fact fighting what I like to call the Second American Revolution,” Roberts told the crowd.

“In this great republic with our backs against the wall, we’re going to emerge from Valley Forge and we’re going to charge the Hill and we are going to take this great country back.”

However, recent polling from Navigator Research shows that Project 2025’s policy proposals are extremely unpopular with Democrats, Independents and “non-MAGA” Republicans. The polling focused on reproductive rights, economic and healthcare issues, education and unchecked presidential powers.

An overwhelming majority of those polled are opposed to banning abortion, removing healthcare protections for people with pre-existing conditions, eliminating preschool education funding for children in low-income families, eliminating the $35 month cap on insulin and more. 

“Even before the Supreme Court dramatically expanded presidential immunity, Americans were most concerned by the conservative push to consolidate presidential power around Trump,” Ian Smith, Director of Polling & Analytics for Navigator Research said in a statement. 

“But what’s behind the fears of how Project 2025 would change the presidency is what Trump would do with that power. As Americans learn about the extreme anti-abortion, economic, and administrative policies proposed by Project 2025, independents almost universally oppose it, and even Republicans are divided on whether they support this vision for the country.”