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Martin’s partners with Rutter’s to bring BBQ chip seasoning to hot food

By USA Today Network via Reuters Connect

March 2, 2026

Martin’s Potato Chips has partnered with Rutter’s to bring its barbecue seasoning out of the chip bag and onto the hot food menu.

In a Rutter’s statement, Martin’s BBQ seasoning can now be added to some of your favorite hot food items on the Rutter’s menu.

“Martin’s BBQ chips have been a go-to in this state for years, and now we’re bringing that iconic seasoning straight to our fries, wings, and more,” Chad White, food service category manager with Rutter’s, said. ‘It’s bold, it’s craveable, and it just feels right.”

The seasoning will be available on a variety of items, including:

  • Regular and Waffle Fries
  • Hashbrowns
  • Chicken Wings (available as a bold dry-rub)
  • Chicken Tenders
  • Pierogies
  • Chicken Baskets

Customers can also pair the seasoning alongside any Build-Your-Own food options.

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CATEGORIES: FOOD AND DRINK
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