Round 2 of the Great American Tailgate challenge is underway, and Steelers fans have pushed Primanti‑style sandwiches into one of the most high‑profile matchups of the bracket.
The challenge is a joint partnership between USA TODAY and the Pro Football Hall of Fame, who are teaming up for a nationwide celebration of the foods that define football culture across all 32 NFL cities.
Now, Primanti sandwiches face Philly cheesesteaks — the top vote‑getter of Round 1 and a national favorite. This is a Pennsylvania rivalry with serious stakes: fries‑and‑slaw‑loaded sandwiches versus the iconic cheesesteak.
Every vote cast not only helps Pittsburgh advance but also enters fans into a giveaway for a $1,000 Pro Football Hall of Fame merchandise gift card. One lucky voter will walk away with the chance to load up on Hall of Fame apparel, collectibles, and memorabilia.
This contest is part of a nationwide celebration in Canton highlighting the food identity of all 32 NFL cities — a showcase of regional pride, fan passion, and the traditions that make tailgating one of America’s greatest rituals.
So here we go, Steelers fans. Cast your vote, rep your city, and help Primanti‑style sandwiches take on the bracket’s top contender. Bragging rights are on the line — and Pittsburgh’s tailgate legacy is ready to shine.
Get your tickets now: Celebrate food, football at Hall of Fame with Great American Tailgate
What to know about Great American Tailgate bracket challenge
- No purchase is necessary to vote or enter the giveaway.
- You must be 21 or older and a legal U.S. resident (excluding Hawaii and Puerto Rico).
- Each fan can cast one vote per round, per day.
- Every valid vote equals one entry into the giveaway for a $1,000 Pro Football Hall of Fame gift card.
- Voting happens only on the SQWAD platform.
- The Sponsor may disqualify votes or voters for fraud, duplicate accounts, or suspicious activity.
- The food bracket winner receives recognition only — no prize.
- The giveaway winner will be notified around August 10, 2026.
- All disputes must be resolved through arbitration, as described in the official rules.
